Global Marketing Campaign

Industry: Manufacturing / Materials
Services Provided: Global Campaign Strategy, Marketing Automation, Cross-Functional Collaboration

Challenge
A large materials design company needed to strengthen its brand presence in global markets and generate new leads through cohesive messaging across regions.

Approach
I designed and executed integrated global campaigns aligned with corporate goals while tailoring content for regional audiences. Collaborating closely with sales, product development, and executive teams, I ensured consistency across messaging. I also implemented advanced marketing automation tools to streamline workflows.

Project Details:

• Content Development: Created thought leadership articles, product one-pagers, and case studies tailored to regional industries.

• Digital Marketing: Designed multi-channel campaigns across email, LinkedIn, Facebook, Instagram, and display advertising to target prospects and nurture leads.

• Events and Webinars: Coordinated virtual events and partnered with regional teams to localize presentations and outreach for industry trade shows.

• Marketing Automation: Implemented workflows to automate lead nurturing and improve segmentation by geography and buyer stage. (Active Campaign, Salesforce, Google Analytics, Hootsuite, Microsoft Projects and Power BI)

Results

• 25% increase in lead generation

• 40% boost in campaign efficiency through automation

• Improved brand visibility and credibility in global markets