Social Media and Community Campaign

Industry: Real Estate
Services Provided: Social Media Strategy, Community Engagement, Paid Media

Challenge
A regional real estate firm needed to expand its digital footprint to attract more buyers and sellers while differentiating itself in a highly competitive market. The goal was to modernize its brand presence, build trust with local communities, and generate qualified leads through digital channels.

Approach
I launched a campaign highlighting property showcases, local market insights, and community events. I paired organic content with targeted Facebook ads to generate leads and positioned the firm as a trusted neighborhood expert.

Project Details

• Content Strategy: Built a 3-month content calendar featuring property showcases, virtual tour clips, neighborhood highlights, and client testimonials to humanize the brand.

• Community Engagement: Developed a series spotlighting local businesses and community events, positioning the firm as a trusted, community-first real estate partner.

• Paid Media Campaigns: Launched targeted Facebook and Instagram ad campaigns focused on demographics likely to be in-market for homes. Ads included carousel property features, “just listed/sold” posts, and lead-generation forms synced with the firm’s CRM.

• Lead Nurturing: Created automated follow-up email sequences to engage leads captured through ads and open house sign-ups, providing market insights and property recommendations.

• Performance Optimization: Used analytics dashboards (Facebook Ads Manager + Google Analytics) to refine targeting and boost ROI throughout the campaign.

Results

• Doubled Instagram followers within 4 months

• Generated 150+ qualified leads directly from paid campaigns

• Strengthened brand reputation, with several clients citing social media content as the reason they reached out

• Elevated the firm’s role as a neighborhood expert, increasing community trust and recognition