Public Relations Campaign

Industry: Financial Services
Services Provided: Public Relations, Stakeholder Engagement, Media Relations

Challenge
A financial services firm operating in the insurance and banking sectors wanted to raise its profile in a highly competitive marketplace. The challenge was to improve brand visibility, cultivate stronger stakeholder relationships, and secure more positive media coverage in outlets that influenced both customers and industry peers.

Approach
I designed and implemented a strategic PR campaign that combined media outreach, events, and relationship-building initiatives.

Project Details

• Media Relations: Built and maintained relationships with key journalists and editors across finance, insurance, and business publications. Prepared press releases, story pitches, and executive interviews to highlight the firm’s expertise.

• Thought Leadership: Positioned company leaders as industry experts through contributed articles, media quotes, and speaking opportunities at financial conferences.

• Events & Activations: Organized press briefings and media networking events to strengthen engagement with industry influencers.

• Stakeholder Engagement: Partnered with business development and corporate affairs teams to align PR activities with broader stakeholder priorities.

• Reputation Management: Monitored press coverage and sentiment to ensure consistent messaging and to proactively address reputational risks.

Results

• 30% increase in positive media coverage across key outlets

• Strengthened relationships with journalists, industry leaders, and stakeholders

• Improved brand reputation and competitive positioning in target markets