International Conference in Bangkok, Thailand
Industry: Professional Services / Events
Services Provided: Event Marketing, Brand Strategy, International Communications
Challenge
A leading professional association was hosting its first-ever member conference in Bangkok and needed a comprehensive marketing and communications strategy to ensure strong attendance, engagement, and long-term impact. The challenge was not only to attract members to a new location but also to position the conference as a flagship event for the organization in the Asia-Pacific region.
Approach
I created and executed a full-scale campaign that combined event branding, cross-channel marketing, and international communications.
Project Details
Event Branding: Designed the event identity, including theme, logo, and key visuals, ensuring a consistent look and feel across digital and print materials.
Pre-Event Campaigns: Launched email sequences, website landing pages, and social media promotions highlighting keynote speakers, agenda highlights, and networking opportunities.
Media & PR Outreach: Coordinated press releases and secured coverage in industry publications to generate awareness among professionals in the region.
Event Logistics: Oversaw communications for registration, travel details, and attendee engagement, ensuring a seamless experience for participants.
Onsite Communications: Produced event signage, programs, and digital screen content to reinforce the brand experience.
Post-Event Engagement: Developed recap emails, event highlight videos, and follow-up surveys to extend the value of the conference and capture feedback for future events.
Results
Successful inaugural Bangkok conference with high member turnout and strong engagement
Elevated brand visibility across Asia-Pacific, positioning the association as a thought leader in the region
Strengthened member loyalty and relationships through exclusive experiences and ongoing communications
