Social Media and Content Strategy

Industry: Education Technology
Services Provided: Social Media Strategy, Content Marketing, SEO

Challenge
A fast-growing edtech startup needed to establish credibility and differentiate itself in a crowded market. The company wanted to attract both educators and investors by highlighting its innovative learning solutions, but lacked a clear brand voice and consistent content strategy.

Approach
I created a brand voice guide and content calendar blending educational resources, case studies, and product updates. I launched targeted LinkedIn campaigns to engage educators and optimized blog content for SEO.

Project Details

• Brand Voice Development: Created a brand voice and messaging guide to ensure consistency across social media, blog posts, and investor-facing materials.

• Content Calendar: Built a 6-month calendar featuring blog articles, case studies, customer success stories, product tutorials, and industry insights.

• Social Media Campaigns: Managed LinkedIn, Twitter (X), and Instagram channels with tailored content for each audience. Posts included thought leadership articles for educators, behind-the-scenes videos for students, and product feature spotlights for investors.

• SEO Optimization: Researched keywords relevant to online learning and optimized blogs, landing pages, and case studies to boost organic search visibility.

• Thought Leadership & PR: Partnered with leadership to ghostwrite articles and secure guest speaker placements at education conferences.

• Analytics & Refinement: Used LinkedIn Analytics and Google Analytics to track engagement, adjust targeting, and double down on top-performing content formats.

Results

• 45% increase in social media followers within 6 months

• Consistent 10–15% engagement rate across social content

• Secured two high-profile speaking opportunities for company leadership

• Improved organic search visibility, driving steady inbound traffic to the website