Visit to Tencent Group in Shenzhen, China
Industry: Professional Services / Events
Services Provided: Event Marketing, Stakeholder Engagement, International Communications
Challenge
A professional association wanted to create a unique member-only experience that would strengthen engagement, deliver value beyond traditional conferences, and reinforce the organization’s reputation as a global connector for its members. The challenge was to design an event that was both exclusive and memorable while aligning with the association’s strategic goals.
Approach
I planned and executed an exclusive visit to the headquarters of one of the world’s largest technology companies in Shenzhen, China.
Project Details
Program Design: Curated the experience to include executive briefings, guided tours, and Q&A sessions with senior leaders at the company.
Stakeholder Coordination: Collaborated with internal teams, external partners, and the host company to secure access and align on messaging.
Communications Campaign: Promoted the event through targeted member emails, social media teasers, and registration campaigns highlighting the exclusivity of the opportunity.
Onsite Experience: Oversaw logistics and event flow, ensuring a seamless member experience and professional representation of the association.
Post-Event Engagement: Captured testimonials, photos, and key insights to repurpose into content for newsletters and membership campaigns.
Results
High turnout, with strong participation from senior members across the Asia-Pacific region
Strengthened the association’s value proposition by offering members access to a world-leading technology company
Enhanced member satisfaction and loyalty through a unique, high-profile experience
Elevated the association’s reputation as a facilitator of global knowledge-sharing and professional networking
